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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/473

Title: Internet based viral marketing for global competition: The road ahead
Authors: Patel, Naresh
Keywords: Internet-based marketing
Viral Marketing
Brand Building
Global Competition
Issue Date: 19-May-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: The Internet has become the new battlefield for marketing competitors. No longer an experimental media vehicle for computer geeks, it is mainstream and turning into the jumping-offpoint of creative exploration in marketing.
URI: http://hdl.handle.net/2259/473
Appears in Collections:Conference on Global Competition and Competitiveness of Indian Corporate

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