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DSpace at Indian Institute of Management Kozhikode >
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Conference on Global Competition and Competitiveness of Indian Corporate >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/473
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| Title: | Internet based viral marketing for global competition: The road ahead |
| Authors: | Patel, Naresh |
| Keywords: | Internet-based marketing
Viral Marketing
Brand Building
Global Competition |
| Issue Date: | 19-May-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The Internet has become the new battlefield for marketing competitors. No longer an
experimental media vehicle for computer geeks, it is mainstream and turning into the jumping-offpoint of creative exploration in marketing. |
| URI: | http://hdl.handle.net/2259/473 |
| Appears in Collections: | Conference on Global Competition and Competitiveness of Indian Corporate
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Files in This Item:
| File |
Description |
Size | Format |
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| 163-170 .pdf | | 77Kb | Adobe PDF | View/Open |
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