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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/475

Title: Innovation: A DNA of Organizational Success
Authors: Agarwal, Reena
Keywords: Organizational Success
Organizational Innovations
Information Management
Issue Date: 19-May-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: It should be noted that although the collective term ‘creativity and innovation’ is routinely used, and the individual words ‘creativity’ and ‘innovation’ are often used synonymously, the two words actually refer to two distinct activities in the organization. ‘Creativity’ is about the generation and sharing of ideas, and ‘Innovation’ is the process whereby creative ideas are implemented. The real challenge for the organization may not be finding a way of getting people to come up with ideas, but finding the best, most practical ways of implementing those ideas.......
URI: http://hdl.handle.net/2259/475
Appears in Collections:Conference on Global Competition and Competitiveness of Indian Corporate

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