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Diminishing Marginal Utility of the 'Next' attribute: Cognitive Complexity and Complex Decisions

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dc.contributor.author Nair, Unnikrishnan K.
dc.date.accessioned 2015-04-24T09:13:24Z
dc.date.available 2015-04-24T09:13:24Z
dc.date.issued 2006
dc.identifier.uri http://hdl.handle.net/2259/482
dc.description This paper was presented in the 2006 Annual Meeting of the US Academy of Management at Atlanta during August 11- 16 in MOC Division Session Dynamic Models of Decision Making Under Risk, Uncertainty & Complexity. en_US
dc.description.abstract This paper reports an empirical investigation of managerial effectiveness in dealing with illstructured decision environments as a function of cognitive complexity using a long duration, multi-faceted and dynamic computer simulated complex task presented to 45 managers from a large Indian metal processing unit. Four independent, domain specific cognitive complexity measures obtained through three different approaches were taken and later reduced through factor analysis to derive differentiation, discrimination and integration dimensions. Results revealed similar as well as distinctively different patterns of outcomes for the differentiation and integration dimensions. While effectiveness of managers in dealing with the simulated complex task showed both linear positive association as well as an ‘inverted U’ trend with increase in their differentiation capability, the integration dimension dominantly showed only the ‘inverted U’ trend. Noticeably, the discrimination dimension did not yi... en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Cognitive Complexity en_US
dc.subject Complex Problem Solving en_US
dc.subject Cognitive Map en_US
dc.subject Computer Simulation en_US
dc.title Diminishing Marginal Utility of the 'Next' attribute: Cognitive Complexity and Complex Decisions en_US
dc.type Working Paper en_US


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  • Working Papers [10]
    This collection consists of published and Unpublished working papers of IIMK Community

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