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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/484

Title: Measuring and predicting competitiveness of Indian firms in Pharmaceutical Industry
Authors: Bhatnagar, Nikhil
Garg, Ankit
Rana, Anshul
Keywords: Pharmaceutical Industry-India
Indian Pharmaceutical Sector
Mathematical Modelling
APP Framework
Measuring and Enhancing Competitiveness
Issue Date: 19-May-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, asklepios; the god of healing was located at Epidaurus. Infroman Britain, patients took the waters at a shrine at bath, a practice that continued for 2,000 years. During 18th century wealthy Europeans used to visit health resorts in North Africa. But in the past seven years or so, the movement has accelerated sharply. It is growing rapidly and turning out to be an immense business opportunity for nations which have the strategic advantage of having resources in terms of medical technology, infrastructure and right human resources.
URI: http://hdl.handle.net/2259/484
Appears in Collections:Conference on Global Competition and Competitiveness of Indian Corporate

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