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Conference on Global Competition and Competitiveness of Indian Corporate >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/490
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| Title: | Strategic Alliances and Joint Ventures in Civil Aviation - A Case Study |
| Authors: | Ramya, K. Smitha, Siji |
| Keywords: | Strategic Alliances Joint Ventures-Business Civil Aviation-Case Studies |
| Issue Date: | 19-May-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The New Economic policy Reforms 1991 has paved way for almost all Indian industries to undergo a radical change. The traditional and restrictive Aviation industry is no doubt a part of it. Infact, Indian civil aviation had to immediately nod to liberalization due to its poor and pathetic financial numbers. Airline, being a service industry is facing intense competition after
liberalization. As a result, the various airlines are engaged in consolidation, strategic alliance and privatization, with an aim of improving their competitive positions. |
| URI: | http://hdl.handle.net/2259/490 |
| Appears in Collections: | Conference on Global Competition and Competitiveness of Indian Corporate
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| 309-322.pdf | | 79Kb | Adobe PDF | View/Open |
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