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DSpace at Indian Institute of Management Kozhikode >
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Conference on Global Competition and Competitiveness of Indian Corporate >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/495
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| Title: | Competitive Advantages of India Inc. |
| Authors: | Mitra, Gautam |
| Keywords: | Competitive Advantages-India
Competitiveness
Global Competitiveness
Corruption-Indian Business |
| Issue Date: | 19-May-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | There are no two opinions that to survive, endure and prosper in today’s hypercompetitive environment, enterprises of all sizes need to explore strategies to build competitiveness. A number of management scholars and thinkers have evolved strategies for improving competitiveness. Marketers generally perceive product /service ‘Differentiation’ offers competitive advantage. Smith et al, (1999) contended that differentiation not only helps marketers to maintain sizeable
profit margins but also encourages loyalty. This accord with Porter’s (1990; 1997) view that strategy is about doing things differently from rivals. |
| URI: | http://hdl.handle.net/2259/495 |
| Appears in Collections: | Conference on Global Competition and Competitiveness of Indian Corporate
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| File |
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Size | Format |
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| 375-383 .pdf | | 67Kb | Adobe PDF | View/Open |
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