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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/504

Title: Building a Globally Competitive Brand for Indian Tourism - The Road Ahead
Authors: Mukherjee, Hory Sankar
Balaji, Vedha
Keywords: Tourism Industry-India
Global Competitiveness-Indian Tourism
Issue Date: 19-May-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: The spirit of travel has lived down the ages. In recorded history there have been instances whereby one is able to know that man has been traveling throughout the ages. From the very early historical period, travel has been a fascination for man. Much of the travel in the beginning was largely unconscious and rather a simple affair unlike the sophisticated travel in the modern times. The cumbersome travel procedures as we witness in travel today were not there to bother the traveler and travel was a simple affair. No travel formalities existed as there were no frontiers.
URI: http://hdl.handle.net/2259/504
Appears in Collections:Conference on Global Competition and Competitiveness of Indian Corporate

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