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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/514

Title: Is The Diamond Sparkling ? Marine Industry in Kozhikode - A Case Study
Authors: Sasikala, G.
Keywords: Marine Industry - Kozhikode, Kerala
Marine Industries-Case Studies
Issue Date: 19-May-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: The first part of the paper deals with the peculiarities of the marine industry, with special reference to the traditional fishing practiced in different regions. For analyzing the firm’s competitive advantage, - At least half a dozen visits to the firms were undertaken - detailed interviews extending to over two hours were arranged with the management of the two firms, - the details regarding the firms were collected for analysis - all secondary materials provided by the firms were analysed -the results of the interviews and secondary materials have been analysed using Porter’s Five forces theory.
URI: http://hdl.handle.net/2259/514
Appears in Collections:Conference on Global Competition and Competitiveness of Indian Corporate

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