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|Title: ||Strategies for Survival of Indian FMCGs|
|Authors: ||Chandok, Jaspreet Bhasin|
Hari Sundar, G.
Global Competition - Indian Brands
|Issue Date: ||19-May-2007 |
|Publisher: ||Indian Institute of Management Kozhikode|
|Abstract: ||SUCCESSFUL INDIAN BRANDS COMPETING WITH GLOBAL ONES-STRATEGIES FOR
In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a lucrative large mass market. This research paper is a theoretical paper studying the coping strategies of Indian players in competition to the MNC companies. It studies those Indian players who have stood out in this competition and have been successful in doing so.|
|Appears in Collections:||Conference on Global Competition and Competitiveness of Indian Corporate|
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