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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/516

Title: Strategies for Survival of Indian FMCGs
Authors: Chandok, Jaspreet Bhasin
Hari Sundar, G.
Keywords: Branding
Global Competition - Indian Brands
Strategic Competitiveness
Issue Date: 19-May-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: SUCCESSFUL INDIAN BRANDS COMPETING WITH GLOBAL ONES-STRATEGIES FOR SURVIVAL In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a lucrative large mass market. This research paper is a theoretical paper studying the coping strategies of Indian players in competition to the MNC companies. It studies those Indian players who have stood out in this competition and have been successful in doing so.
URI: http://hdl.handle.net/2259/516
Appears in Collections:Conference on Global Competition and Competitiveness of Indian Corporate

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