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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/522

Title: Organizational Identity and Sustainable Competitive Advantage: Combining Resource Based View and Configuration Approach
Authors: Jeyavelu, S.
Keywords: Organizational Identity
Resource Based View
Configuration Approach
Sustainable
Competitive Advantage
Issue Date: 1-Dec-2007
Publisher: International Journal of Management Practices & Contemporary Thoughts
Abstract: Researcher applies the organization identity concepts to configuration (Miller, 1987 & 1996) and resourcebased approaches (Barney, 1991 & 2002)ofsustainable competitive advantage and develops propositionsfor organization identity (Albert &Whetten, 1985; Gioia, 1998) as a sourceofsustainable competitiveadvantage in termsof(a) configurationofidentity characteristics — homogeneity, complexity, intensity,abstractness and fluidity, (b) simultaneous loose and tight couplingofthese organizational characteristics,(c) organizational identity statements as configurationofcritical dimensionsoforganizational purpose and itscontext, (d) organizational image is perceived to be valuable and worthyofa premium (e) organizationalimage promotes positive identification and is perceived to beofcomparably higher value by prospective employees and existing employees.
Description: International Journal of Management Practices & Contemporary Thoughts, Volume 2, No.2, July-December 2007
URI: http://hdl.handle.net/2259/522
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