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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/524

Title: Agribusiness Sector in Rural India and Increasing Opportunities of E-Commerce
Authors: Goswami, Rahul
Juneja, Ekta
Sharma, Swati
Keywords: Agribusiness
Rural Market-India
E-Commerce
Agriculture
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: Agriculture and the food supply chain in general posses a history of quick adoption and assimilation of new technologies, especially cost reduction technologies. Agriculture was identified as one of the great promises of e-commerce; the high level of fragmentation present in the suppy chain, large volumes traded, and homogeneous products only reinforced the expectations. Internet technology has provided the possibility for cost reduction and demand enhancement along the food supply chain through the use of e-commerce. This paper encapsulates the status of Information Technology and agriculture in India, e-business platform for Indian Agriculture market and challenges as well strategies in adoption of e-commerce in agribusiness sector in India. Paper starts with a pitching to e-commerce and agriculture along with general framework for e-commerce adoption followed by different business models supporting e-commerce adoption.
Description: Conference on Marketing to Rural consumers, April 3,4,5, 2008, IIM Kozhikode
URI: http://hdl.handle.net/2259/524
Appears in Collections:Conference on Marketing to Rural Consumers

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