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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/525

Title: Customization of Marketing Mix for Rural Markets
Authors: Menon, Narendranath
Suresh, K.
Keywords: Rural Marketing
Marketing Mix
Rural Markets
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Description: Conference on Marketing to Rural Consumers, April 3,4,5, 2008, IIM Kozhikode
URI: http://hdl.handle.net/2259/525
Appears in Collections:Conference on Marketing to Rural Consumers

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