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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/525
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| Title: | Customization of Marketing Mix for Rural Markets |
| Authors: | Menon, Narendranath
Suresh, K. |
| Keywords: | Rural Marketing
Marketing Mix
Rural Markets |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | Conference on Marketing to Rural Consumers, April 3,4,5, 2008, IIM Kozhikode |
| URI: | http://hdl.handle.net/2259/525 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM86.pdf | | 603Kb | Adobe PDF | View/Open |
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