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DSpace at Indian Institute of Management Kozhikode >
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Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/526
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| Title: | Rural Insurance Market: An Opportunity to Tap the Potential |
| Authors: | Gupta, Santosh Kumar
Ranjan, Rajeev |
| Keywords: | Rural Insurance
Rural Market-India |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | India has been according the highest priority to the uplift of the poor and has, therefore, been introducing various schemes of financing the low-income groups for self-employment through financial institutions (MFIs), perforce, began to associate themselves with insuring bodies, both public and private, and preferred to function in full coordination with them. ... |
| Description: | Conference on Marketing to Rural Consumers, April 3,4,5, 2008, IIM Kozhikode |
| URI: | http://hdl.handle.net/2259/526 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM102.pdf | | 3927Kb | Adobe PDF | View/Open |
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