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http://hdl.handle.net/2259/528
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| Title: | Effectiveness of Publicity Campaign on Value Added Tax in India |
| Authors: | Sthanamoorthy, R. |
| Keywords: | VAT
Value Added Tax
Tax-India |
| Issue Date: | 1-Aug-2008 |
| Publisher: | International VAT Monitor |
| Abstract: | Starting from 1 April 2005, all the states and union territories of India have gradually introduced a VAT system. Such a major reform of the tax system requires an orchestrated and well-organized publicity campaign aimed at educating the stakeholders of the VAT system about the new tax. In this article, the author examines the reach and effectiveness of a nationwide VAT publicity campaign carried out by the government, and explores the stakeholders' perception of the new tax, on the basis of the results of a survey conducted in the metropolitan city of Chennai. |
| Description: | IBFD, International VAT Monitor, July/ August 2008, Pages 275-280. |
| URI: | http://hdl.handle.net/2259/528 |
| Appears in Collections: | Journal Articles
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| Sthanamoorthy.pdf | | 2056Kb | Adobe PDF | View/Open |
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