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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/528

Title: Effectiveness of Publicity Campaign on Value Added Tax in India
Authors: Sthanamoorthy, R.
Keywords: VAT
Value Added Tax
Tax-India
Issue Date: 1-Aug-2008
Publisher: International VAT Monitor
Abstract: Starting from 1 April 2005, all the states and union territories of India have gradually introduced a VAT system. Such a major reform of the tax system requires an orchestrated and well-organized publicity campaign aimed at educating the stakeholders of the VAT system about the new tax. In this article, the author examines the reach and effectiveness of a nationwide VAT publicity campaign carried out by the government, and explores the stakeholders' perception of the new tax, on the basis of the results of a survey conducted in the metropolitan city of Chennai.
Description: IBFD, International VAT Monitor, July/ August 2008, Pages 275-280.
URI: http://hdl.handle.net/2259/528
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