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Advertising and Promotion: An Integrated Marketing Communications Perspective

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dc.contributor.author Purani, Keyoor
dc.contributor.author Belch, George E
dc.contributor.author Belch, Michael A.
dc.date.accessioned 2015-04-27T10:53:02Z
dc.date.available 2015-04-27T10:53:02Z
dc.date.issued 2013
dc.identifier.uri http://hdl.handle.net/2259/528
dc.description 9th Edition en_US
dc.description.abstract This book is on Advertising and Sales Promotion. en_US
dc.language.iso en en_US
dc.publisher Tata McGraw Hill en_US
dc.subject Marketing en_US
dc.subject Sales Promotion en_US
dc.subject Advertising en_US
dc.subject Advertising Promotion en_US
dc.title Advertising and Promotion: An Integrated Marketing Communications Perspective en_US
dc.type Book en_US


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  • Books & Monographs [1]
    This collection consists of books and monographs written and published by IIMK Community.

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