Journal Articles

Journal Articles

 

Recent Submissions

  • Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G (Journal of Business Research (Elsevier), 2017)
    Service research has contributed to our understanding of the externally-directed emotions that customers experience, such as anger. However, there is limited knowledge about the self-directed emotions that customers ...
  • Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. (Elsevier, 2017)
    This study investigates how the effect of the failure of co-created products or services influences: (a) internal attribution (i.e. the self) and external attribution (i.e. the firm), (b) customers’ expectancies of success, ...
  • Panda, Tapan Kumar (Business Line - Hindu Magazine, 2001-07-05)
    The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice
  • Panda, Tapan Kumar (Scholarly Article, 2001)
    This paper is aimed at measuring the economic growth rate and effect of developmental intervention by Governmental and non-governmental organizations in bringing socio-economic changes among Dongriya Kondh community in ...
  • Panda, Tapan Kumar (Economics Times Daily, 2001-05-30)
    This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive ...
  • Panda, Tapan Kumar (Business Line - Catalyst- Hindu Magazine, 2002-09-19)
    The strategy to develop a global brand depends on two key factors i.e. the domestic compulsion and the global market opportunity. Entry and success of various multinationals in different emerging markets including India ...
  • Panda, Tapan Kumar (2003-03)
    This paper shows how the approach followed by the government to provide appropriate agricultural technology and knowledge, as well as avenues for marketing of tribal product through voluntary and govenment networks, has ...
  • Sridhar, G.; Ramesh Kumar, N.; Narasimha Murthy, G. (Metamorphosis, 2010)
    The diversity in the reference group influence on consumer purchase in general and with reference to rural consumers isexamined in the review of literature. The literature on reference groups influence on rural consumer ...
  • Panda, Tapan Kumar (Scholarly Article, 2001)
    Today’s market is suffering from a syndrome of sameness where all the products offered to the customers look very similar. This similarity is not only from the sameness in the physical brand element but also in the symbolic ...
  • Panda, Tapan Kumar; Mishra, Sitikantha* (Scholarly Article, 2001)
    Tourism is a smokeless industry and is one of the fast growing businesses world over. The tourist flow to various countries serves as an indicator through which we can foresee a process of cultural assimilation and economic ...
  • Panda, Tapan Kumar (Business Line - Catalyst- Hindu Magazine, 2002-09-26)
  • Mulky, Avinash*; Nargundkar, Rajendra (Udyog Paragati, 2003)
    The structure of a country’s retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have ...
  • Joffy, Thomas; Purani, Keyoor (Nutshell, 2011)
    More than 55 years ago, in 1954, management guru Peter Drucker said ‘Marketing… It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point ...
  • Panda, Tapan Kumar (ICFAI University Press, 2003-07)
    The recent spate of mergers and acquisitions has brought new issues like competitive conduct of the business houses into the limelight. The antitrust movement in India is of very recent origin. So, the consumer in India ...
  • Bhatt, P.R. (Vision: The Journal of Business Perspective, 2003-12)
    LG Electronics (LGE) is the third in the rank of three largest chaebols after Hyndai and Samsung in South Korea. LGE has got more than 70 subsidiaries in 40 countries. The thrust of LGE was on home appliances. PC related ...
  • Sahadev, Sunil; Jayachandran, S.* (Emerald, 2002)
    The effects of variations in the external environment on channel member behaviour have been widely acknowledged in marketing channel literature. This paper focuses on the behavioural issues associated with the management ...
  • Sahadev, Sunil (Decision, 2002-12)
    This paper focuses on the behavioural aspects of managing marketing channels dealing in high-technology products. High-technology products are distinguished in terms of product attributes like incidence of frequent ...
  • Panda, Tapan Kumar (South Asian Journal of Management, 2000)
    Brand Managers often resort to brand extension strategies to reduce the risk of launching a new product in the market and to take advantage of the success of an existing successful brand. The image of parent brand helps ...
  • Nargundkar, Rajendra; Bajaj, Chetan* (ICFAI Journal of Marketing, 2002)
    The paradox of India's dismal share in world trade is baffling, for a country housing a billion people. This paper analyses this paradox from the point of view of the value-addition process, and country image. The authors, ...
  • Panda, Tapan Kumar (Organisational Management, 2003-06)
    Satisfied internal customers and their attitude are prerequisites to satisfied external cutomers. So it is important to integrate the service provision process throughout the whole organization for building a stronger ...

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