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Individual Preference and Bargaining Behavior in Families' Buying Decisions of Restaurant Service

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dc.contributor.author Adhikari, Atanu
dc.contributor.author Rao, A.K.
dc.date.accessioned 2015-04-28T07:34:21Z
dc.date.available 2015-04-28T07:34:21Z
dc.date.issued 2012
dc.identifier.uri http://hdl.handle.net/2259/558
dc.description Cornell Hospitality Quarterly 54(3) 248—26 1 en_US
dc.description.abstract A study of how couples choose a restaurant finds a two-step process, in which each partner determines an individual utility for a particular restaurant's attributes and then the two partners negotiate a joint family utility for those attributes . To examine this negotiation process, the study used discrete choice analysis among sixty-eight families in a major metropolitan area in southern India . Each partner was separately presented a set of "restaurant" choices based on seven restaurant attributes with numerous different levels . Once that choice was made individually, the couples were then invited to choose "restaurants" jointly, again using the seven attributes . The study found that part of the negotiation involves each partner's divergent mental budget for family entertainment, as compared with a separate individual entertainment budget In finalizing the negotiation, the two partners seek to maximize their utility on attributes that are personally important as they achiev... en_US
dc.language.iso en en_US
dc.publisher Sage Publications en_US
dc.subject family purchase decision en_US
dc.subject intrafamily bargaining, en_US
dc.subject individual and family budget en_US
dc.subject individual and family utility, en_US
dc.subject hierarchical Ba yes en_US
dc.title Individual Preference and Bargaining Behavior in Families' Buying Decisions of Restaurant Service en_US
dc.type Article en_US


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  • Journal Articles [40]
    This collection consists of published and nonpublished scolarly articles of IIMK Community.

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