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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Tourism in India-Challenges Ahead >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/559
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| Title: | Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai) |
| Authors: | Kamath, Vani
Bhonsale, Shweta
Manjrekar, Pradip |
| Keywords: | Customer Relationship Management
Service Marketing |
| Issue Date: | 17-May-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The paper is a study on the role of Customer Relationship Management in the hotels of Navi Mumbai. |
| URI: | http://hdl.handle.net/2259/559 |
| Appears in Collections: | Conference on Tourism in India-Challenges Ahead
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Files in This Item:
| File |
Description |
Size | Format |
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| 213-217 Dr. Pradip Manjrekar 1 IIM-K PRADIP CRM PAPER.pdf | | 306Kb | Adobe PDF | View/Open |
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