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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/559

Title: Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai)
Authors: Kamath, Vani
Bhonsale, Shweta
Manjrekar, Pradip
Keywords: Customer Relationship Management
Service Marketing
Issue Date: 17-May-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The paper is a study on the role of Customer Relationship Management in the hotels of Navi Mumbai.
URI: http://hdl.handle.net/2259/559
Appears in Collections:Conference on Tourism in India-Challenges Ahead

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