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Conference on Tourism in India-Challenges Ahead >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/560
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| Title: | Impact of Socio-Demographic Factors and Marketing Strategies on Tourism Industry in India |
| Authors: | Goel, Vaishali
Jaiswal, Bhavna |
| Keywords: | Tourism-Marketing Strategies
Tourism Industry-India
Socio-Demographic Factors |
| Issue Date: | 17-May-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | This paper seeks to provide insights into how socio-demographic factors can complement tourism industry and how various marketing strategies help them to retain the customers. |
| URI: | http://hdl.handle.net/2259/560 |
| Appears in Collections: | Conference on Tourism in India-Challenges Ahead
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Files in This Item:
| File |
Description |
Size | Format |
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| 218-225 Bhawna Jaiswal.pdf | | 313Kb | Adobe PDF | View/Open |
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