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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/560

Title: Impact of Socio-Demographic Factors and Marketing Strategies on Tourism Industry in India
Authors: Goel, Vaishali
Jaiswal, Bhavna
Keywords: Tourism-Marketing Strategies
Tourism Industry-India
Socio-Demographic Factors
Issue Date: 17-May-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: This paper seeks to provide insights into how socio-demographic factors can complement tourism industry and how various marketing strategies help them to retain the customers.
URI: http://hdl.handle.net/2259/560
Appears in Collections:Conference on Tourism in India-Challenges Ahead

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