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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/563

Title: From a Desert to a Dreamland-The case of Successful Destination Marketing of Dubai and lessons for India
Authors: Vardhan, Julie
Keywords: Tourism
Dubai-Tourism
Destination Marketing-Dubai
Issue Date: 17-May-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The paper proposes enhancing the understanding of the complex challenges inherent in the development of tourism destination.
URI: http://hdl.handle.net/2259/563
Appears in Collections:Conference on Tourism in India-Challenges Ahead

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