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Conference on Tourism in India-Challenges Ahead >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/563
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| Title: | From a Desert to a Dreamland-The case of Successful Destination Marketing of Dubai and lessons for India |
| Authors: | Vardhan, Julie |
| Keywords: | Tourism
Dubai-Tourism
Destination Marketing-Dubai |
| Issue Date: | 17-May-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The paper proposes enhancing the understanding of the complex challenges inherent in the development of tourism destination. |
| URI: | http://hdl.handle.net/2259/563 |
| Appears in Collections: | Conference on Tourism in India-Challenges Ahead
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Files in This Item:
| File |
Description |
Size | Format |
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| 247-251 Julie Vardhan.pdf | | 281Kb | Adobe PDF | View/Open |
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