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Marketing misgivings and Indian customerscope for competitive conduct

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dc.contributor.author Panda, Tapan Kumar
dc.date.accessioned 2015-04-28T08:50:23Z
dc.date.available 2015-04-28T08:50:23Z
dc.date.issued 2003-07
dc.identifier.uri http://hdl.handle.net/2259/565
dc.description The Icfaian Journal of Management Research, Vol 2, No.4, July 2003. en_US
dc.description.abstract The recent spate of mergers and acquisitions has brought new issues like competitive conduct of the business houses into the limelight. The antitrust movement in India is of very recent origin. So, the consumer in India is more vulnerable to unethical market conduct like surrogate advertising, slotting allowance and non-competitive price behaviour. Contrary to the early stage of development of antitrust issues in marketing in India, the developed economies have a well debated and structured legal system for right conduct of marketing companies. This paper highlights the effect of both Chicago School and Post Chicago school of thought on marketing and competitive conduct and suggests its implications for market adoption in India. en_US
dc.language.iso en en_US
dc.publisher ICFAI University Press en_US
dc.subject Marketing en_US
dc.subject Customer Services en_US
dc.title Marketing misgivings and Indian customerscope for competitive conduct en_US
dc.type Article en_US


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  • Journal Articles [40]
    This collection consists of published and nonpublished scolarly articles of IIMK Community.

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