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BUZZ"- A spontaneous marketing tool in rural market for financial products

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dc.contributor.author Bright A., Oliver
dc.date.accessioned 2015-04-28T10:46:57Z
dc.date.available 2015-04-28T10:46:57Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/587
dc.description.abstract In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured questions for ensuring the accuracy. As the are of study is larger the study was made by methods and opinions scale was also used to measure the intensity of their desire about "BUZZ". en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Rural Marketing en_US
dc.subject Marketing Tools, Rural en_US
dc.subject BUZZ-Rural Marketing en_US
dc.subject Financial Products-Rural Marketing en_US
dc.title BUZZ"- A spontaneous marketing tool in rural market for financial products en_US
dc.type Other en_US


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