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Browsing 15. Theses by Author "Kumar, Deepak S"

Browsing 15. Theses by Author "Kumar, Deepak S"

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  • Kumar, Deepak S (Indian Institute of Management Kozhikode, 2014-03)
    In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...

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