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|Title: ||Rural Marketing—Targeting the Non-Urban Consumer|
|Authors: ||Sanal Kumar, Velayudhan|
|Keywords: ||Rural Marketing|
|Issue Date: ||2008 |
|Publisher: ||The Journal of Entrepreneurship|
|Description: ||Sanal Kumar Velayudhan, Rural Marketing—Targeting the Non-Urba n
Consumer, New Delhi : Response Books, 2007, 249 pp .
Book Review: The Journal of Entrepreneurship, 17, 2 (2008) : 189–205|
|Appears in Collections:||Book Reviews|
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