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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/612

Title: Rural Marketing—Targeting the Non-Urban Consumer
Authors: Sanal Kumar, Velayudhan
Keywords: Rural Marketing
Rural Consumers
Issue Date: 2008
Publisher: The Journal of Entrepreneurship
Description: Sanal Kumar Velayudhan, Rural Marketing—Targeting the Non-Urba n Consumer, New Delhi : Response Books, 2007, 249 pp . Book Review: The Journal of Entrepreneurship, 17, 2 (2008) : 189–205
URI: http://hdl.handle.net/2259/612
Appears in Collections:Book Reviews

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