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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/612
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| Title: | Rural Marketing—Targeting the Non-Urban Consumer |
| Authors: | Sanal Kumar, Velayudhan |
| Keywords: | Rural Marketing
Rural Consumers |
| Issue Date: | 2008 |
| Publisher: | The Journal of Entrepreneurship |
| Description: | Sanal Kumar Velayudhan, Rural Marketing—Targeting the Non-Urba n
Consumer, New Delhi : Response Books, 2007, 249 pp .
Book Review: The Journal of Entrepreneurship, 17, 2 (2008) : 189–205 |
| URI: | http://hdl.handle.net/2259/612 |
| Appears in Collections: | Book Reviews
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| sanalkumar.pdf | | 441Kb | Adobe PDF | View/Open |
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