DSpace Repository

Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario

Show simple item record

dc.contributor.author Kartha, N.R.U.K
dc.contributor.author Jagathy Raj, V.P.
dc.date.accessioned 2015-04-29T10:42:58Z
dc.date.available 2015-04-29T10:42:58Z
dc.date.issued 2007-04-10
dc.identifier.uri http://hdl.handle.net/2259/624
dc.description PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 75-78| en_US
dc.description.abstract The paper ‘Impact of Quality on Ethics and Social Responsibility in Marketing in Industries in Kerala in the present Indian scenario’ highlights the observations, based on a descriptive research carried out in five leading industries in Kerala, in the private and public sector. Ethics and social responsibilities, practiced in these industries, are reflected in the results of the survey conducted on specific queries like awareness of products/services provided by them, total understanding of the requirements of the customer, open discussion on technical matters, accountability of employees to the society and social needs, consumer ethics vis a vis business ethics etc. Team working goes a long way, in building relations, which in turn, results in a progressive and effective marketing strategy. This assumes paramount importance, considering the severe competition we are facing in the light of liberalization, privatization and globalization, which encompasses the globe. The prediction o... en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Ethics and Social Responsibility en_US
dc.subject Social Responsibility in Marketing en_US
dc.subject Corporate Social Responsibility en_US
dc.subject Kerala en_US
dc.title Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario en_US
dc.type Other en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Browse

My Account