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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/631

Title: Business-level strategy and performance: The moderating effects of environment and structure
Authors: Nandakumar, M.K.
Ghobadian, Abby*
O’Regan, Nicholas*
Keywords: Manufacturing industries
Performance management
Issue Date: 2010
Publisher: Management Decision-Emerald Group Publishing Limited
Abstract: Purpose – This study aims to examine the moderating effects of external environment and organisational structure in the relationship between business-level strategy and organisational performance. Design/methodology/approach – The focus of the study is on manufacturing firms in the UK belonging to the electrical and mechanical engineering sectors, and espondents were CEOs. Both objective and subjective measures were used to assess performance. Non-response bias was assessed statistically and appropriate measures taken to minimise the impact of common method variance (CMV). Findings – The results indicate that environmental dynamism and hostility act as moderators in the relationship between business-level strategy and relative competitive performance. In low-hostility environments a cost-leadership strategy and in high-hostility environments a differentiation strategy lead to better performance compared with competitors. In highly dynamic environments a cost-leadership strategy and i...
Description: Abby Ghobadian Henley Business School, Henley-on-Thames, UK, and Nicholas O’Regan Bristol Business School, UWE Bristol, Bristol, UK. Management Decision Vol. 48 No. 6, 2010 pp. 907-939 q Emerald Group Publishing Limited 0025-1747 DOI 10.1108/00251741011053460
ISSN: 0025-1747
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