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Marketing and its impact on vulnerable consumer groups like children, adolescents etc.

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dc.contributor.author Khadir, Fezeena
dc.date.accessioned 2015-04-29T11:58:23Z
dc.date.available 2015-04-29T11:58:23Z
dc.date.issued 2007-04-10
dc.identifier.uri http://hdl.handle.net/2259/633
dc.description PART VI – CONSUMER MARKETS & MARKETING |Pages 433-441| en_US
dc.description.abstract Childhood and Adolescence are a highly volatile market and for the same reason is that which is most sustainable. They reach and outgrow these phases of life even before they know they are there. Spending on these age groups by parents as compared to their higher age groups are intrepid for the fear they will miss out on the best things for their most memorable days. Most of the commodities last longer than the time the child remains in that age. So satisfaction about the product is always surplus to the cent. This is a study to elicit the impact of marketing on vulnerable consumer groups like children and adolescents. Most of the information conveyed through the study are views of the author under the light of experiences and perceptions. Though these vulnerable groups gain a lot from the marketing activities of corporates, this study chiefly addresses the flip side of the story. It is true that they become more socially acceptable among their peer groups, improve their vocabulary a... en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject vulnerable Consumer en_US
dc.subject Marketing Impact on Adolescents en_US
dc.title Marketing and its impact on vulnerable consumer groups like children, adolescents etc. en_US
dc.type Other en_US


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