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Marketing of Condoms with reference to Hindustan Latex Ltd

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dc.contributor.author George, Issac
dc.date.accessioned 2015-04-29T12:00:54Z
dc.date.available 2015-04-29T12:00:54Z
dc.date.issued 2007-04-10
dc.identifier.uri http://hdl.handle.net/2259/634
dc.description PART V – HEALTH CARE & MARKETING |Pages 423-426| en_US
dc.description.abstract Today, India is the 2nd most populous country in the world. In the early half of this century, India is poised to replace China as the most populous country in the world. Therefore, birth control and family planning measures have assumed great importance in India It has become the government's policy to encourage small families, the government has undertaken various measures to reduce population growth. Since illiteracy is widespread in India most of the people are unaware of the importance or advantage of small families. They are also unaware of family planning measures. These people think that having more number of children is a blessing of God. In order to reduce the population growth rate the government has undertaken various measures such as counseling, raising marriage age of girls to 18 and boys to 21 and encouraging use of birth control devices such as infra- uterine devices such as sterilization, condoms, oral contraceptives etc. Condoms use were being encouraged by the gove... en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Condoms en_US
dc.subject Marketing of Condoms en_US
dc.subject Hindustan Latex Ltd en_US
dc.subject Sexually Transmitted Diseases. en_US
dc.title Marketing of Condoms with reference to Hindustan Latex Ltd en_US
dc.type Other en_US


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