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A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior

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dc.contributor.author Saha, Swaralipi
dc.date.accessioned 2015-04-30T08:00:10Z
dc.date.available 2015-04-30T08:00:10Z
dc.date.issued 2007-04-10
dc.identifier.uri http://hdl.handle.net/2259/670
dc.description PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 203-206| en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Cause Related Marketing en_US
dc.subject Impact of Cause Related Marketing en_US
dc.subject Consumer Buying Behavior en_US
dc.subject American Express en_US
dc.title A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior en_US
dc.type Other en_US


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