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Innovative Practices for Competitive Advantage through Behavioral Finance

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dc.contributor.author Ladha, Rani
dc.contributor.author Menon, Bindu P
dc.date.accessioned 2016-05-27T12:03:10Z
dc.date.available 2016-05-27T12:03:10Z
dc.date.issued 2012
dc.identifier.uri http://hdl.handle.net/2259/757
dc.description 1 Professor, Indian Institute of Management Kozhikode, IIMK Campus en_US
dc.description.abstract The field of behavioral finance itself can be considered an innovation. The two key building blocks of behavioural finance are cognitive psychology and limits to arbitrage. It provides a way to reconcile some of the market and individual anomalies observed under the traditional finance paradigm. Behavioural Finance complements the traditional finance models by incorporating individual biases and psychology. This paper attempts to apply behavioural concepts to the field of investment management. With increased globalization it may be necessary to incorporate individual preferences in product development, offerings and positioning to gain a competitive advantage. While the field of investment management has continuously evolved with several innovations, this paper suggests that application of behavioural concepts is the next stage in that evolution. It is already being applied in several contexts and has a few policy implications. en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.relation.ispartofseries ;IIMK/WPS/112/FIN/2011/15
dc.subject Innovation en_US
dc.subject Behavioral finance en_US
dc.subject socially responsible investing en_US
dc.title Innovative Practices for Competitive Advantage through Behavioral Finance en_US
dc.type Working Paper en_US

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