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Browsing 2013 by Author "Payal S. Kapoor"

Browsing 2013 by Author "Payal S. Kapoor"

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  • Payal S. Kapoor; Jayasimha K. R.; Ashish Sadh (Sage Publications, 2013-01)
    Social media has a lot to offer to the marketers in the form of a ‘web of brand-related-conversations’. With the popularity of social media, users indulge in ‘eword-of-mouth’ (eWOM) behaviour while interacting with other ...

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