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Browsing January by Subject "Indian Premier League (IPL)"

Browsing January by Subject "Indian Premier League (IPL)"

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  • Anil Gupta; Anish Yousaf Naik; Neelika Arora (Sage Publications, 2013-01)
    Sponsorships have not been subjected to extensive research in an emerging economy like India, till date, which is considered virgin in terms of sponsorship research. Having this in mind, the article focuses on mapping ...

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