DSpace Repository

11. Globalization and Academic Research: The Case of Sustainability Marketing

Show simple item record

dc.contributor.author Keyoor Purani, Sunil Sahadev
dc.contributor.author Deepak S. Kumar
dc.date.accessioned 2016-07-23T06:26:05Z
dc.date.available 2016-07-23T06:26:05Z
dc.date.issued 2014-01
dc.identifier.issn 2277-9752
dc.identifier.uri http://hdl.handle.net/2259/890
dc.description IIM Kozhikode Society & Management Review 3(1) 93–99 © 2014 Indian Institute of Management Kozhikode en_US
dc.description.abstract The impact of globalization on academic research is undeniable. This impact is more pertinent and strongly felt in the academic field of marketing. The pattern of this impact can be easily discerned from the trends in academic publishing in marketing such as more globalized representation of university affiliation of authors or the type of topics that dominate academic publishing in the field of marketing. In this article, through systematic analysis, one such trend is observed. The subjects covered by articles published in the 10 important marketing journals are analyzed in order to measure the extent to which these journals cover sustainability and related issues. Minimal representation of sustainability-based issues in the academic papers published in the most important marketing journals is argued to be closer to the idea of ‘Academic Capitalism’ in light of globalization. Considering the argument that sustainability and related issues often pose difficult questions to the mainstream schools of thought in the field of marketing, the minimal coverage given to sustainability based issues should be perceived as reflecting the general lack of interest in conducting research in sustainability.The article discusses implications as well as pathways for future research. en_US
dc.language.iso en en_US
dc.publisher Sage Publications en_US
dc.subject Sustainability marketing en_US
dc.subject meta-analysis en_US
dc.subject academic capitalism en_US
dc.subject globalization en_US
dc.title 11. Globalization and Academic Research: The Case of Sustainability Marketing en_US
dc.type Article en_US

Files in this item

This item appears in the following Collection(s)

  • January [12]
    2014: Vol 3 (1):1-107

Show simple item record

Search DSpace


My Account