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Flow and salesperson performance: A positive psychology approach

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dc.contributor.author Lyngdoh, Teidorlang
dc.date.accessioned 2018-06-20T09:25:16Z
dc.date.available 2018-06-20T09:25:16Z
dc.date.issued 2017-10
dc.identifier.uri http://hdl.handle.net/2259/986
dc.description.abstract Researchers and practitioners explored factors that iduenced salesperson performance since a long time (Churchill et al., 1985; Verbeke et al., 201 1; Vinchur et al., 1998). More recently, the changes in selling environment, increased product complexity, ever demanding customers and technological advancement, have impacted salespersons' performance adversely (Homburg et al., 2011). Extant literature suggests that the determinants of salesperson performance have been able to explain only a small variance (about 10 %) in the sales performance (Rollins et al., 2014). Empirical studies have traditionally focused on what is wrong with the salesperson and suggested corrective or remedial measures (Friends et al., 2016). This exclusive attention on repairing human functioning neglects the well-being of salespersons and the importance of nurturing their positive competencies. There is a dearth of research that focused on the positive competencies of salesperson and this study addresses this gap. Drawing from Flow theory and Broaden and Build theory, this study aims to advance the understanding of the determinants of salesperson performance. en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Sales Management en_US
dc.subject Sales Promotion en_US
dc.subject Salesperson Performance en_US
dc.title Flow and salesperson performance: A positive psychology approach en_US
dc.type Thesis en_US

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