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Exploring doctoral Community Social media preparedness for a B-School using A socio-technical Lens

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dc.contributor.author Anindita Paul
dc.date.accessioned 2018-06-21T09:59:56Z
dc.date.available 2018-06-21T09:59:56Z
dc.date.issued 2018-05
dc.identifier.uri http://hdl.handle.net/2259/993
dc.description.abstract Doctoral research scholars look for quality information to fulfil their research pursuits. They are in-formation alert as they have a narrowed down interest area for which they are constantly looking out for information. The behaviour, environment and the associations of the research scholar play an im-portant role in creating conducive grounds for quality information seeking. A qualitative enquiry us-ing the Socio-technical lens that looks at individuals, social and technology in a context and explores the interaction between these. The study explores the Social Media preparedness of the doctoral com-munity. The study was conducted in a premier B-School located in South India. Preliminary findings indicated that communities play a major role in supporting the scholars information behaviour. How-ever, communities in the physical spaces, though enable them to be in proximity to each other, the online communities enable a better support system for information. Attitude and comfort level with seeking information from Social Media was also found to be a major hindrance to utilise it for infor-mation seeking. Library has a crucial role to play in this regard. The scholars see the library as a place where they will start their information search. en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Social Media en_US
dc.subject Doctoral Students en_US
dc.subject information Seeking en_US
dc.subject Social Networking Sites en_US
dc.title Exploring doctoral Community Social media preparedness for a B-School using A socio-technical Lens en_US
dc.type Working Paper en_US


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