Does Story Really Matter In The Movie Industry? : Pre-Production Stage Predictive Models

Show simple item record Krishnan Jeesha Sumod, S D Prashant Premkumar Chowdhury, Shovan 2018-05-24T10:01:40Z 2018-05-24T10:01:40Z 2018-05
dc.description IIMK/WPS/284/QM&OM/2018/28 en_US
dc.description.abstract The objective of the study is to develop a parsimonious model to predict the box office success of a Bollywood movie before its release based on historical data. A movie is considered successful if it is able to generate a ROI (return on investment) higher than the weighted average risk-free rate of return. The performance of a total of 447 movies over a 9 year period were examined. A set of variables that were identified as determinants of a movie’s box office success by previous literature were tested for their applicability in the Indian context. In addition, certain variables that were unique to the Indian movie industry were investigated for their influence on the box office success of movies. The results demonstrate that factors like budget, screen count, genre, and release period all have significant influence on the outcome of a movie at the ticket window. However, contrary to popular belief, the historical box office performance of the lead actor, director or music director, and retelling of an existing narrative in the form of a remake were not found to add footfalls during the release of the movie. en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Bollywood movie en_US
dc.subject Movie Industry en_US
dc.subject Return on investment en_US
dc.subject Box Office en_US
dc.title Does Story Really Matter In The Movie Industry? : Pre-Production Stage Predictive Models en_US
dc.type Working Paper en_US

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