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Agribusiness Sector in Rural India and Increasing Opportunities of E-Commerce

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dc.contributor.author Goswami, Rahul
dc.contributor.author Juneja, Ekta
dc.contributor.author Sharma, Swati
dc.date.accessioned 2014-12-22T09:42:18Z
dc.date.available 2014-12-22T09:42:18Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/99
dc.description Conference on Marketing to Rural consumers, April 3,4,5, 2008, IIM Kozhikode en_US
dc.description.abstract Agriculture and the food supply chain in general posses a history of quick adoption and assimilation of new technologies, especially cost reduction technologies. Agriculture was identified as one of the great promises of e-commerce; the high level of fragmentation present in the suppy chain, large volumes traded, and homogeneous products only reinforced the expectations. Internet technology has provided the possibility for cost reduction and demand enhancement along the food supply chain through the use of e-commerce. This paper encapsulates the status of Information Technology and agriculture in India, e-business platform for Indian Agriculture market and challenges as well strategies in adoption of e-commerce in agribusiness sector in India. Paper starts with a pitching to e-commerce and agriculture along with general framework for e-commerce adoption followed by different business models supporting e-commerce adoption. en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Agribusiness en_US
dc.subject Rural Market-India en_US
dc.subject E-Commerce en_US
dc.subject Agriculture en_US
dc.title Agribusiness Sector in Rural India and Increasing Opportunities of E-Commerce en_US
dc.type Other en_US


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