DSpace at Indian Institute of Management Kozhikode >

Items for Author "K.B., Saji"

Return to Browse by Author
Sort by Title Sorting by Date

Showing 1 items.

Date of IssueTitle Authors
10-Apr-2007 Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala ManoramaK.B., Saji; Mukundadas, V.


© Indian Institute of Management, Kozhikode, 2005-2006