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Items for Author "Panda, Tapan Kumar"

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Date of IssueTitle Authors
2000 Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product CategoriesPanda, Tapan Kumar
2001 Voluntary Sustainability and Transfer of Technology Through Produce MarketingPanda, Tapan Kumar
2001 Strategic Advantage Through Successful Co- BrandingPanda, Tapan Kumar
2001 Socio Political Barrier To Tourism Marketing in South AsiaPanda, Tapan Kumar; Mishra, Sitikantha*
2001 Service Quality Value Alignment through Internal Customer Orientation in Financial Services – An Exploratory Study in Indian BanksPanda, Tapan Kumar
2001 Job Satisfaction of DOTCOM Employees: An Indian ExperimentPanda, Tapan Kumar
2001 Entrepreneurial Success: Key Indicator Analysis in Indian ContextPanda, Tapan Kumar
2001 Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market PreferencesPanda, Tapan Kumar; Tripathy, Nalini Prava
2001 Creating Customer Life Time Value through Effective CRM in Financial Services IndustryPanda, Tapan Kumar
2001 Creating a Customer Value Focused Organization through Internal Branding and Performance TechnologyPanda, Tapan Kumar
2001 An Alternative Method for Developing New Tourism ProductsPanda, Tapan Kumar; Panda, Subhamaya*
30-May-2001 The UnshakablePanda, Tapan Kumar
5-Jul-2001 Wooing Rural CustomersPanda, Tapan Kumar
27-Sep-2001 Advertising for LolitajiPanda, Tapan Kumar
2002 Creating customer lifetime value through effective CRM in financial services industry.Panda, Tapan Kumar
19-Sep-2002 TAKING A BRAND GLOBALPanda, Tapan Kumar
26-Sep-2002 The Ps and Qs of Global BrandingPanda, Tapan Kumar
2003 Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi FilmsPanda, Tapan Kumar
Mar-2003 Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.Panda, Tapan Kumar
Jun-2003 Integrating Human Resources with Business Strategy through Internal MarketingPanda, Tapan Kumar
Jul-2003 Marketing misgivings and Indian customerscope for competitive conductPanda, Tapan Kumar
2004 Effectiveness of Product Placements in Indian Films and its effects on Brand Memory and Attitude with Special Reference to Hindi FilmsPanda, Tapan Kumar
2005 Branding India: Strategic Challenges and Possible ApproachesPanda, Tapan Kumar
2005 Organizational Knowledge Framework for Better Decisions in Wicked EnvironmentsPanda, Tapan Kumar; Panda, Subhamaya*


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