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Items for Author "Panda, Tapan Kumar"

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Showing 24 items.

Date of Issue	Title	Authors
27-Sep-2001	Advertising for Lolitaji	Panda, Tapan Kumar
2001	An Alternative Method for Developing New Tourism Products	Panda, Tapan Kumar; Panda, Subhamaya*
2005	Branding India: Strategic Challenges and Possible Approaches	Panda, Tapan Kumar
2003	Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films	Panda, Tapan Kumar
2001	Creating a Customer Value Focused Organization through Internal Branding and Performance Technology	Panda, Tapan Kumar
2001	Creating Customer Life Time Value through Effective CRM in Financial Services Industry	Panda, Tapan Kumar
2002	Creating customer lifetime value through effective CRM in financial services industry.	Panda, Tapan Kumar
2001	Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market Preferences	Panda, Tapan Kumar; Tripathy, Nalini Prava
2004	Effectiveness of Product Placements in Indian Films and its effects on Brand Memory and Attitude with Special Reference to Hindi Films	Panda, Tapan Kumar
2001	Entrepreneurial Success: Key Indicator Analysis in Indian Context	Panda, Tapan Kumar
Jun-2003	Integrating Human Resources with Business Strategy through Internal Marketing	Panda, Tapan Kumar
2001	Job Satisfaction of DOTCOM Employees: An Indian Experiment	Panda, Tapan Kumar
2000	Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product Categories	Panda, Tapan Kumar
Jul-2003	Marketing misgivings and Indian customerscope for competitive conduct	Panda, Tapan Kumar
2005	Organizational Knowledge Framework for Better Decisions in Wicked Environments	Panda, Tapan Kumar; Panda, Subhamaya*
26-Sep-2002	The Ps and Qs of Global Branding	Panda, Tapan Kumar
2001	Service Quality Value Alignment through Internal Customer Orientation in Financial Services – An Exploratory Study in Indian Banks	Panda, Tapan Kumar
2001	Socio Political Barrier To Tourism Marketing in South Asia	Panda, Tapan Kumar; Mishra, Sitikantha*
2001	Strategic Advantage Through Successful Co- Branding	Panda, Tapan Kumar
Mar-2003	Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.	Panda, Tapan Kumar
19-Sep-2002	TAKING A BRAND GLOBAL	Panda, Tapan Kumar
30-May-2001	The Unshakable	Panda, Tapan Kumar
2001	Voluntary Sustainability and Transfer of Technology Through Produce Marketing	Panda, Tapan Kumar
5-Jul-2001	Wooing Rural Customers	Panda, Tapan Kumar