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Items for Author "Purani, Keyoor"

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Date of IssueTitle Authors
2013 Advertising and Promotion: An Integrated Marketing Communications PerspectivePurani, Keyoor; Belch, George E.; Belch, Michael A.
2006 ‘Equity’ Brand: Evolution of a Brand From Stock MarketPurani, Keyoor; Abhilash, Nair *
2011 Marketing needs reformJoffy, Thomas; Purani, Keyoor
2006 The Moderating Role of Industrial Experiences in the Job Satisfaction Intention to Leave Relationship : An Empirical Study among Salesmen in IndiaPurani, Keyoor; Sahadev, Sunil


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