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Items for Author "Sanal Kumar, Velayudhan"

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Date of IssueTitle Authors
2008 Rural Marketing—Targeting the Non-Urban ConsumerSanal Kumar, Velayudhan
5-Apr-2008 Substitutability of haats and retail store in rural markets: A study across the states in IndiaSanal Kumar, Velayudhan
5-Apr-2008 Influence of education on the use of informal referent groups as information source by consumers in rural marketsSanal Kumar, Velayudhan


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