DSpace at Indian Institute of Management Kozhikode: Items for Author

Items for Author "Sanal Kumar, Velayudhan"

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Date of Issue	Title	Authors
5-Apr-2008	Influence of education on the use of informal referent groups as information source by consumers in rural markets	Sanal Kumar, Velayudhan
2008	Rural Marketing—Targeting the Non-Urban Consumer	Sanal Kumar, Velayudhan
5-Apr-2008	Substitutability of haats and retail store in rural markets: A study across the states in India	Sanal Kumar, Velayudhan