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  • Modeling visual servicescape aesthetics and consumer response relationships 
    Kumar, Deepak S (Indian Institute of Management Kozhikode, 2014-03)
    In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...
  • Modeling visual servicescape aesthetics and consumer response relationships 
    Kumar, Deepak S. (Indian Institute of Management Kozhikode, 2014-03)
    In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...
  • The Moderating Role of Industrial Experiences in the Job Satisfaction Intention to Leave Relationship : An Empirical Study among Salesmen in India 
    Purani, Keyoor; Sahadev, Sunil (Indian Institute of Management Kozhikode, 2006)
    The paper explores the moderating role of Industrial experience in the relationship between different facets of a sales person’s satisfaction with the job and his/her intention to quit the job.
  • Modern Blood Banking in India: A Study of Prathama Blood Centre 
    Singh, Abhinava S.; Das, Siddharth G. (Indian Institute of Management Kozhikode, 2007-04-10)
    In this light, this paper is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre, India’s biggest & most modern blood bank. The objective of the ...
  • Modernisation in Indian retailing: Managerial and policy perspectives 
    Mulky, Avinash*; Nargundkar, Rajendra (Udyog Paragati, 2003)
    The structure of a country’s retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have ...
  • Monetary policy, liquidity, and lending behavior of Banks in India 
    Gyasuddin Ansari, Md (Indian Institute of Management, Kozhikode, 2022)
    In this thesis dissertation, which consists of.......(Full abstract uploaded)
  • Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions 
    Durvasula, Srinivas; Lysonski, Steven (Indian Institute of Management Kozhikode, 2007-04-10)
    Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining ...
  • A Morphological Technique for Direct Drop Size Measurement of Cryogenic Sprays 
    Ganu, Hrishikesh; Raghunandan, B. N.* (American Institute of Aeronautics and Astronautics, 2005)
    A Morphological technique for quantifying cryogenic sprays directly from their images, has been developed. The technique has been validated with results from the laser diffraction particle analyzer for water sprays and has ...
  • Motives for Collaborative Arrangements - The Case of Cyber Media 
    Mital, Amita (Indian Institute of Management Kozhikode, 2007-05-19)
    Cooperative activity between firms has become necessary due to high uncertainty and turbulence in the competitive sphere. The limitations and inadequacies of individual firms in competing in increasingly global markets, ...
  • Multi-Criteria Gain Loss Method for Informed Decision Making 
    Dhurkari, Ram Kumar (Indian Institute of Management Kozhikode, 2016)
    Decision analysis is primarily a prescriptive discipline, built upon normative and descriptive foundations. In all decision making situations, an individual decision maker (DM) arrive at any decision through some conscious ...
  • Multi-Criteria Gain Loss Method for Informed Decision Making 
    Ram Kumar Dhurkari (Indian Institute of Management Kozhikode, 2016)
    Decision analysis is primarily a prescriptive discipline, built upon normative and descriptive foundations. In all decision making situations, an individual decision maker (DM) arrive at any decision through some conscious ...
  • Multimedia Content Development for new Generation Libraries 
    Pathak, Ashok (IIMK-MALIBNET 2006, 2006)
    Information Technology has dramatically affected all facets of our life and Library Services in the new era are no exception. The conventional libraries confined within a physical space are slowly tranforming into digital ...
  • National Institutional Ranking Framework, MHRD 
    Unknown author (National Institutional Ranking Framework, MHRD, 2018)
    IIM Kozhikode is ranked 6th among the top 10 management institutes of our country. In particular, we are ranked 5th among the IIMs - i.e, after IIMA, IIMB, IIMC and IIML in that order.
  • Nature of current inflation in. food prices 
    Sthanumoorthy, R. (Economic & Political Weekly, 2008-10-04)
    Food prices are supposed to bedriving the current inflationaryspiral. The analysis here showsthat it is "food products" and not "primary food articles" which aremainly responsible for the surge ininflation. Among food ...
  • NATUReal's Growth Options: Rural or Urban Markets? 
    Nair, Satish K.; Chawla, Vijay (Indian Institute of Management Kozhikode, 2008-04-05)
    The case seeks to address issues in brand management with a specific focus on rural marketing and covers the concepts of brand elements, brand extentions, brand positioning strategies, corporates/umbrella branding versus ...
  • Network Marketing: Exploitation of relationships – Myth or Reality? 
    Mathews, Geevarghese K.; Manalel, James; Zacharias, Siby (Indian Institute of Management Kozhikode, 2007-04-10)
    The Network Marketing, first popularized by Amway, in 1950s in USA is gaining momentum in India. The total turnover of network marketing companies in India was estimated at Rs 301,044 crores in 2005 with an annual growth ...
  • A neural net based scheme for narrowband signal extraction 
    Dash, P.K.*; Nanda, P.K.*; Swain, Anjan Kumar; Khincha, H.P.* (IETE, 1994-06)
    This paper proposes an alternative method for extraction of narrow band signal contaminated with varying white noise power. A three layred feedforward network with one hidden layer is suggested in this paper. The internal ...
  • Neural network and intelligent control 
    Swain, Anjan Kumar; Subudhi, B.* (Electronics for you, 1996-11)
  • Neural network and intelligent control - part I 
    Swain, Anjan Kumar; Subudhi, B.* (Electronics for You, 1996-10)
    Neural networks are analogous to biological systems, and intelligent control systems are but an attempt to emulate the logical powers of the human mind. Articles in this series are intended to demystify the various intricacies ...
  • A New Approach to System Reliability 
    Choudhuri; Hu, Kuolung; Afshar, Nader (IEEE TRANSACTIONS ON RELIABILITY, 2001-03)
    Calculating system-reliability via the knowledge of structure function is not new. Such attempts have been made in the classical 1975 book by Barlow & Proschan. But they had to compromise with the increasing complexity of ...