Frontline service employees (FSEs) make or break a brand. Especially, in B2B services, their attitudes and behaviors are crucial in shaping valuable customer-related outcomes for a services firm/brand. Service firms are ...

In this study we observe the gender differences pertaining to perception of organizational climate. We have demonstrated that the perception of female employees in organized sector in India may no longer be restricted to ...

In today's Scenario where loyalty can no longer be demanded from employees, the extent of organizational identification of employees predicts outcomes of organizational interest. It is therefore essential for organizations ...