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Browsing by Subject "Word of mouth"

Browsing by Subject "Word of mouth"

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  • 5. Brand-related, Consumer to Consumer, Communication via Social Media 
    Payal S. Kapoor; Jayasimha K. R.; Ashish Sadh (Sage Publications, 2013-01)
    Social media has a lot to offer to the marketers in the form of a ‘web of brand-related-conversations’. With the popularity of social media, users indulge in ‘eword-of-mouth’ (eWOM) behaviour while interacting with other ...
  • The influence of opinion leaders in rural markets 
    Zacharias, Siby; Salam, Afsal; Jose, M.C.; Kuruvila, Binu; Anand, Denny (Indian Institute of Management Kozhikode, 2008-04-05)
    In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of ...