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Substitutability of haats and retail store in rural markets: A study across the states in India
Sanal Kumar, Velayudhan
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural India- Exploring potential consumer markets
Goswami, Rahul
;
Juneja, Ekta
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural petroleum retail-Case of a major oil PSU
Aithal, Rajesh K
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Tapping marketing strategies of agro products in rural India
Goswami, Rahul
;
Sharma, Swati
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural consumer's behaviour and decision making process for acquiring health care services (An empirical analysis with special reference to Uttar pradesh)
Sharma, Vinay
;
Seth, Piyush
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Uzhavar Sandhais- A boon or bane for rural empowerment in Tamil Nadu
Salim, M.H.
;
Sundar, Hari
;
Das, Anoop
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Processing of Product Communication: A Study of the Rural Audience
Parthasarathy, Venkatesh
;
Sinha, Piyush Kumar
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural marketing - Understanding the consumer behaviour and decision process
Dhumal, Mandar Naresh
;
Tayade, Avishkar
;
Khandkar, Ankita
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Tracking consumer decision process for successful marketing to rural consumers
Alice, Annam K.A.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Attitude towards Women: A study of two villages in the State of Uttare Pradesh
Shukla, Timira
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
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Author
Sanal Kumar, Velayudhan (3)
Bhave, Subhash W. (2)
Bright A., Oliver (2)
Goswami, Rahul (2)
IIMK (2)
Markale, Amod (2)
Menon, Narendranath (2)
Mukherjee, Debarshi (2)
Parthasarathy, Venkatesh (2)
Shukla, Timira (2)
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Subject
Rural Marketing (28)
Advertising-Rural Markets (2)
BUZZ-Rural Marketing (2)
Consumer Behaviour-Rural Marketing (2)
Contents (2)
Digital Dvide-Rural Communities (2)
E-Learning for Rural Communities (2)
Financial Products-Rural Marketing (2)
Gender Issue-Rural Marketing (2)
Marketing Tools, Rural (2)
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Date Issued
2008 (27)
2011 (1)
Has File(s)
Yes (28)