15.1 Sample Theses Full Text Collectionhttp://dspace.iimk.ac.in:80/xmlui/handle/2259/10642024-03-29T13:36:57Z2024-03-29T13:36:57ZCorporate Governance, the Cross Section of Returns, and Financing Choices: Theory and Empirical EvidenceLi, Xuenanhttp://dspace.iimk.ac.in:80/xmlui/handle/2259/10692022-04-01T11:39:20Z2008-01-01T00:00:00ZCorporate Governance, the Cross Section of Returns, and Financing Choices: Theory and Empirical Evidence
Li, Xuenan
The first part of this thesis develops an investment-based asset pricing model
with costly equity and debt financing and agency conflicts between shareholders
and managers. In the model, managers seek private benefits proportional to
the sizes of their firms and hence tend to overinvest. Corporate governance
serves as a mechanism for shareholders to discipline managers. Consistent with
recent empirical findings, the model predicts: (1) firms with stronger governance
outperform firms with weaker governance in booms and underperform these
firms in recessions; (2) firms with stronger governance have higher costs of debt
financing and rely more on equity financing than firms with weaker governance.
2008-01-01T00:00:00ZAdvertising and consumer searchDu, Ninghuahttp://dspace.iimk.ac.in:80/xmlui/handle/2259/10682022-04-01T11:33:18Z2005-01-01T00:00:00ZAdvertising and consumer search
Du, Ninghua
This dissertation advances our understanding of interaction between advertising
and consumer search. If advertising lowers consumer search costs, it can affect
competition. Previous studies by Butters (1977) and Robert and Stahl (1993) show that
giving sellers the option of price advertising can significantly lower equilibrium market
prices. These models assume that sellers make two bundled decisions: sellers determine
the proportion of buyers that receive advertisements (ads) and reveal the price that they
intend to charge in such ads. However, the vast majority of advertising does not reveal
product pricing. Chapter 1 argues that certain types of advertising may reduce consumer
search costs without actually mentioning the price in the message. This leads me to
propose a model in which firms first decide whether to advertise, and then set prices. In
this model, the equilibrium price with advertising returns to the monopoly level.
2005-01-01T00:00:00ZPerformance Management Systems based on the Balanced Scorecard Framework: The Case of Indonesian Customs and Excise OrganizationsSimbolon, Saut Muliahttp://dspace.iimk.ac.in:80/xmlui/handle/2259/10672022-04-01T10:36:59Z2018-05-19T00:00:00ZPerformance Management Systems based on the Balanced Scorecard Framework: The Case of Indonesian Customs and Excise Organizations
Simbolon, Saut Mulia
One of the areas that has experienced great changes due to public-sector reform
processes is performance management. Focus on performance management in the
public-sector has experienced changes over time, from the process of monitoring
activities to outcome-based performance management. Many emerging economies have
adopted management systems developed for advanced economies in order to enhance
accountability, transparency, and service quality delivery. However, the practice of
adopting a new management system that has worked well in advanced economies is
largely untested. For instance, though the public-sectors of many countries with emerging
economies are reported to have implemented the balanced scorecard (BSC) concept, very
limited literature has reported its implementation. This study explores the
implementation of the BSC framework as a performance management system (PMS) in
the public-sector in Indonesia. Broadly, this study was designed to cover three major
themes: reviewing the quality of BSC implementation by using the principles of the
strategy-focused organisation (SFO) model, determining the extent to which
organisational factors affect BSC implementation, and lastly, investigating how the BSC
contributes to employee behaviour and relates to organisational performance.
2018-05-19T00:00:00ZExploring brand management practices within UK media organisations: the role of brand co-creation and its influence on brand identityGray, Melaniehttp://dspace.iimk.ac.in:80/xmlui/handle/2259/10662022-04-01T10:29:23Z2021-07-01T00:00:00ZExploring brand management practices within UK media organisations: the role of brand co-creation and its influence on brand identity
Gray, Melanie
The UK media industry is dynamic and complex in nature yet is significantly important in terms of its economic, societal and cultural contribution. Branding is increasingly recognised as critical for the future success of UK media organisations to strengthen their position in a cluttered industry environment. Although receiving greater academic attention, media brands and branding is still under researched and warrants further attention. The aim of this research was to explore brand management practices within UK media organisations with consideration as to how brand co-creation may be influencing brand identity. From the academic literature it was identified that structured brand management practices are required to facilitate greater occurrences of brand co-creation activities, yet the influence on brand identity still required further investigation. A qualitative methodological approach was adopted and interviews with twenty senior managers in UK media organisations were conducted.
Melanie Gray: Exploring brand management practices within UK media organisations: the role of brand co-creation and its influence on brand identity.
2021-07-01T00:00:00Z