http://dspace.iimk.ac.in:80/xmlui/handle/2259/1211 2026-10-11T10:48:32Z 2026-10-11T10:48:32Z Vidushi Pandey Diksha Singh http://dspace.iimk.ac.in:80/xmlui/handle/2259/1220 2026-09-25T05:27:20Z 2023-01-01T00:00:00Z

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda Vidushi Pandey; Diksha Singh Due to the increasing ubiquity and acceptance of online shopping, social commerceresearch has attracted the attention of many scholars, leading to an exponentialgrowth of the literature within a short span of a few years. Among the numerousinvestigations in the field, research relating to online content is warranted owing tothe rapid evolution of content and its importance in the shopping arena. This studysystematically reviews the literature on various dimensions of content and how thesedimensions influence customer-level outcomes in social commerce. The study adoptsa framework-based approach and organizes 169 content-focused research articles.The framework proposes three content dimensions—format, source, and platform,and four outcome categories based on transactionality and favorability of outcomes.The findings reveal an evolution of content dimensions and consumer behavior out-comes. Additionally, identified gaps and future research directions have beendiscussed. International Journal of Consumer Studies Vidushi Pandey(Faculty of Information Systems, IndianInstitute of Management, Kozhikode,Kerala, India), Diksha Singh (Department of Information Systems, IndianInstitute of Management, Kozhikode,Kerala, India) DOI: 10.1111/ijcs.13004

2023-01-01T00:00:00Z Sreejith Alathur T. M. Rofin http://dspace.iimk.ac.in:80/xmlui/handle/2259/1219 2026-09-23T05:59:50Z 2024-01-01T00:00:00Z

Optimal online channel configuration for a Manufacturer under price and lead time-sensitive demand Sreejith Alathur; T. M. Rofin The purpose of this paper is to model and compare the performance of online dual-channel supply chain configurations comprising of a Manufacturer and an E-tailer and to identify the optimal configuration under the assumption that demand is both price and lead time sensitive. The study considers two distinct online dual-channel formats, viz. (i) E-tailer–direct online channel (DOC) of the Manufacturer and (ii) E-tailer and an Agency Channel (e-marketplace) of the Manufacturer. The competition between the channels has been modelled with the help of game theory and optimal decisions of the channel members were derived from equilibrium analysis. Further, a numerical analysis was carried out to quantify the optimal decisions and to derive the managerial insights. The study finds that E-tailer–DOC configuration is beneficial for the Manufacturers compared to E-tailer–Agency Channel configuration in the case of products for which customers’ price sensitivity is higher than the lead time sensitivity. However, the Manufacturer is gainful by choosing E-tailer–Agency Channel configuration over E-tailer–DOC configuration in the case of products having higher lead time sensitivity. Journal of Revenue and Pricing Management - Volume 23, pages 121–139 Sreejith Alathur (Indian Institute of Management Kozhikode, Calicut, Kerala), and T. M. Rofin (National Institute of Industrial Engineering (NITIE), Mumbai, Maharashtra) DOI: 10.1057/s41272-023-00440-y

2024-01-01T00:00:00Z Sreejith Alathur Sheena Suresh Abhishek Talawar http://dspace.iimk.ac.in:80/xmlui/handle/2259/1218 2026-09-23T05:05:37Z 2024-03-28T00:00:00Z

Assessing the moderating effects of involvement on tourist attitudes and intentions through virtual reality applications Sreejith Alathur; Sheena Suresh; Abhishek Talawar Purpose –This paper aims to evaluate the impact of various preview modes on tourist attitudes and intentions to visit a destination based on consumers’ level of involvement in travel decision-making. Design/methodology/approach – The study was conducted as a between-subjects one-factor [preview mode: static images vs 360-degree tour vs virtual reality (VR) mode] in a laboratory experiment setup to examine how consumers with different levels of involvement in travel decision-making respond to destination marketing toward three different preview modes. Findings – The findings indicated that VR preview mode highly influences tourist attitudes and visit intentions toward a destination compared to static images and 360-degree tours. This effect is more significant among participants with higher levels of customer involvement. Finally, the results from the study offer empirical evidence of the effectiveness of VR in shaping user behavior compared to traditional preview modes. Research limitations/implications – The limitations are using a non-probability sampling method, a small sample size and affordable mobile-compatible VR headsets. Practical implications – This study offers empirical evidence on the effectiveness of VR in shaping tourist behavior compared to traditional preview modes. It helps destination marketers develop appropriate strategies for promoting tourist destinations. Originality/value – The novelty of this paper lies in understanding the effectiveness of VR in shaping tourist behavior with different levels of customer involvement in travel decision-making. Journal of Hospitality and Tourism Insights - pp. 1050-1069 Abhishek Talawar and Sheena Suresh (School of Humanities, Social Sciences and Management, National Institute of Technology Karnataka, Mangalore, India), Sreejith Alathur (Information Systems, Indian Institute of Management Kozhikode, Kozhikode, India) DOI: 10.1108/JHTI-10-2023-0676

2024-03-28T00:00:00Z Satish Krishnan Christina Sanchita Shah http://dspace.iimk.ac.in:80/xmlui/handle/2259/1217 2026-09-22T04:56:05Z 2024-01-01T00:00:00Z

ICT, Gender Inequality, and Income Inequality: A Panel Data Analysis Across Countries Satish Krishnan; Christina Sanchita Shah ICT has been long recognized as a driver of sustainable development goals (SDGs). This study examines the relationship between ICT, gender (in)equality (SDG 5), and income inequality (SDG 10). We conceptualize ICT as an institutional actor and use the Capabilities Approach to theorize the relationships between ICT, gender inequality and income inequality. This study uses publicly available archival data to conduct a cross-lagged panel analysis of 86 countries from 2013 to 2016. The key contributions of the study include the establishment of the relationship between (a) ICT and gender inequality and (b) gender inequality and income inequality. We also make methodological contributions to the field by employing cross-lagged panel data analysis to further our understanding of the links between ICT, gender equality, and income inequality over time. Our findings have implications for both research and practice, which are discussed. Information Systems Frontiers- pages 709-727 Satish Krishnan (Indian Institute of Management Kozhikode), Christina Sanchita Shah (Indian Institute of Management Kozhikode) DOI: 10.1007/s10796-023-10396-4

2024-01-01T00:00:00Z