Conference ProceedingsProceedings of conferences held at IIMKhttp://dspace.iimk.ac.in:80/xmlui/handle/2259/5772024-03-28T18:57:28Z2024-03-28T18:57:28ZA Vedic Critique of MarketingYadav, Subhashhttp://dspace.iimk.ac.in:80/xmlui/handle/2259/6722020-12-08T17:21:50Z2007-04-10T00:00:00ZA Vedic Critique of Marketing
Yadav, Subhash
PART II – CO-OPERATIVE, RURAL & BOP MARKETING|Pages 165-170|
2007-04-10T00:00:00ZTarget Marketing to Children – The Ethical AspectBhattacharyya, RituKohli, Sangitahttp://dspace.iimk.ac.in:80/xmlui/handle/2259/6712020-12-08T17:21:45Z2007-04-10T00:00:00ZTarget Marketing to Children – The Ethical Aspect
Bhattacharyya, Ritu; Kohli, Sangita
PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 69-74|
2007-04-10T00:00:00ZA study on the Impact of Cause Related Marketing on the Consumer’s Buying BehaviorSaha, Swaralipihttp://dspace.iimk.ac.in:80/xmlui/handle/2259/6702020-12-08T17:21:40Z2007-04-10T00:00:00ZA study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior
Saha, Swaralipi
PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 203-206|
2007-04-10T00:00:00ZA Study on Purchase Pattern of Cosmetics among Consumers in KeralaNair, Vinith KumarR, Prakash Pillaihttp://dspace.iimk.ac.in:80/xmlui/handle/2259/6692020-12-08T17:21:33Z2007-04-10T00:00:00ZA Study on Purchase Pattern of Cosmetics among Consumers in Kerala
Nair, Vinith Kumar; R, Prakash Pillai
PART VI – CONSUMER MARKETS & MARKETING |pages 581-595|
2007-04-10T00:00:00Z